Creating Jobs With Employment
Proposals
This is an "additional" approach, not a "either-or"
approach. All other job development strategies should be utilized
simultaneously. There is a Nicaraguan saying "Do not follow where the
path leads. Rather, go where there is no path and leave a trail."
That is the essence of utilizing employment proposals. Here is a simple
2-step process:
1. Assess the needs the job applicant can meet and the benefit the
applicant can bring to a business.
Discover not only what the applicant can do, but also what the
applicant enjoys doing. Look at the applicant's abilities in terms of
total life experience -- not just work experience. If the applicant has a
hard time translating skills and abilities into workplace applications,
for each skill ask, "Why would someone pay you to use that
skill?"
2. Identify business which have that particular need.
Six signposts to new jobs:
a. Social trends: social trends create a market of consumers asking for
a particular product or service to satisfy a new need or desire.
b. Social problems: problems identified by society can create the need
to hire individuals to resolve the causes and/or symptoms of everyday
issues. Some issues might be: weather patterns, economy, social issues,
etc.
c. New products and services: With the invention of new products, many
jobs are created to make, distribute, market, service, transport, and
repair the new products.
d. Societal changes and new demographics: The ever-growing elderly
population has created an increased need for home health and long-term
care, supported housing, cleaning, gardening, maintenance, and delivery
services. Two-career families are now the normal and not the exception and
these families have very little time to take care of the day-to-day needs
of their homes. There are more and more individuals working out of their
homes creating a need for services such as: printing, mailing, marketing,
graphic arts, computer installation, computer programming, and catering.
e. Legislation: Many laws, bills, ordinances, and referenda create the
need for employees to initiate and enforce them. Some job developer
questions concerning the new legislation would be: What will this law mean
for individual businesses? What barriers will have to be removed or
rebuilt? Who will need to be hired?
f. Paying attention to your surroundings: Notice what is happening
around you in your daily interactions with the community. Businesses get
backed-up with clients could use a trainee to help with the overload or
maybe just more employees to help get the work done efficiently.
Here are some resources to consider:
Every section of the local newspaper, not just the classified ads;
Local television news and radio broadcasts; Meetings and conferences
hosted by trade associations, rotary clubs, chambers of commerce and other
local groups; and Magazines and newsletters containing relevant industry
news.
Wow!!! This is the fun part. Utilize your creative powers to identify
businesses and organizations which could benefit from the skills and
abilities of the applicant. Then it's time to start to put together the
employment proposal, which is next month's topic.